How much does a brand story video actually cost?

The honest answer to "how much does a brand story video cost?" is: it depends. Which I know is the most annoying answer on earth. So let me actually break down what it depends on.

Most brand story videos I produce for manufacturers and construction companies land somewhere between $8,000 and $25,000 for a single anchor piece. That's a wide range. Here's what moves you inside it.

1. How many shoot days. A single-location shoot at one plant with two or three interviews is different from following a construction crew across three job sites over a week. Days on the ground drive the biggest single chunk of the budget — crew, gear, travel, and the edit time that follows.

2. How many people we're interviewing. Two on-camera interviews vs eight is a real difference. Each one adds prep time, lighting reset, coverage, and — critically — hours in the edit chair sifting through what everyone said to find the real story.

3. How many deliverables. One 3-minute anchor video is one price. That same anchor plus six 30-second cutdowns for LinkedIn, three 15-second vertical clips for Instagram, and a 60-second recruiting version is another. Cutdowns aren't just "cut it shorter" — each one is its own edit.

What doesn't drive cost as much as people think: camera gear. Cinema cameras are commodities at this point. What you're paying for is the strategy work up front, the interview craft, and the edit — not whether we shot on a RED or a Sony.

The other thing worth saying: the cheapest brand video is the one that gets used. A $15,000 video that lives on your homepage, in every sales email, and in your pitch deck for three years is dramatically cheaper per impression than a $3,000 video nobody remembers to send. Strategy first. Always.

If you want a real number for your specific project, the fastest way is a 30-minute strategy call. I can usually give you a tight range once I know what you're trying to accomplish.